Eecon＃９　The era of cola for 200 yen

 【Vending Machines at the Limit】 The era of 'Coca-Cola' priced at 200 yen is approaching, with a price increase this autumn leading to a significant increase in loss-making vending machines by 20-30%. Suntory and Dydo are also struggling, prompting a possible acceleration of collaborative efforts.


Due to rising costs such as raw material expenses, the beverage industry continues to experience a flurry of price increases. In particular, in vending machines where beverage companies can basically sell at a fixed price, product prices have been rising at a rapid pace. Coca-Cola, mentioned at the beginning, is set to implement another price increase in October 2025, reaching the significant price of 200 yen. The difference between the in-store prices at supermarkets and drugstores and vending machine prices has now nearly doubled for certain products.


Beverage companies are advancing the removal of unprofitable vending machines. According to a survey by Beverage Research Institute, the number of operational machines, which was 2.47 million in 2014, is expected to decrease to 2.04 million by 2024. Nevertheless, nearly 10% of vending machines are still considered to be in the red. Moreover, beverage companies are planning a major price increase in October 2025, and if this leads to reduced customer numbers, it is said that the percentage of unprofitable vending machines could soar to 20-30%.

I haven't used vending machines at all since they became expensive. I find myself wishing we could go back to the time when things could be bought for 100 yen.


Reference：【限界の自販機】「コカ・コーラ」200円時代突入へ、今秋値上げで赤字自販機は2〜3割に激増も。サントリーやダイドーも苦戦で、連携の動きは加速か（東洋経済オンライン） - Yahoo!ニュースhttps://news.yahoo.co.jp/articles/d95ca8996b7dfcb87bcdf4bb754d5130400a5e54

コメント

  1. Kureha 2025年6月25日 4:54

    I don't buy Coca-Cola, but I was very surprised to hear that the price will rise to the 200 yen range.

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  2. Yuka2025年6月26日 21:32

    I haven't bought any vending machines recently because they are so expensive.

    返信削除
  3. Ibuki2025年6月26日 23:18

    I think we need less vending machines and more supermarkets.

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