JR Hokkaido posts a surplus for the second consecutive term, thanks to the effect of 'Detective Conan' leading to increased use of the Shinkansen.





JR Hokkaido announced its financial results for the fiscal year ending March 2025 on the 9th. The group's consolidated net profit was 4.6 billion yen, an increase of 1.2 billion yen compared to the previous year, securing profitability for the second consecutive term. Against the backdrop of inbound demand, revenue from rail transport grew, and both the hotel and retail/food service sectors also saw increased revenue and profits.

 In Hakodate City last year, related events for the movie 'Detective Conan', which was set in the city, were held, leading JR Hokkaido to analyze that the increase in Shinkansen usage was also influenced by the 'Conan effect'.
I felt that thanks to movies and plays, if they positively infuluence transportation, it would circulate money and lead to the revitalization of the economy.


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