Eecon#9 The era of cola for 200 yen

【Vending Machines at the Limit】 The era of 'Coca-Cola' priced at 200 yen is approaching, with a price increase this autumn leading to a significant increase in loss-making vending machines by 20-30%. Suntory and Dydo are also struggling, prompting a possible acceleration of collaborative efforts. Due to rising costs such as raw material expenses, the beverage industry continues to experience a flurry of price increases. In particular, in vending machines where beverage companies can basically sell at a fixed price, product prices have been rising at a rapid pace. Coca-Cola, mentioned at the beginning, is set to implement another price increase in October 2025, reaching the significant price of 200 yen. The difference between the in-store prices at supermarkets and drugstores and vending machine prices has now nearly doubled for certain products. Beverage companies are advancing the removal of unprofitable vending machines. According to a survey by Beverage Research Institute, ...